The first step to market your small or start-up therapy business is branding. You need to have a brand so that people will recognise you and know what you offer.
You need to love your brand and logo as you’ll be seeing a lot of it, but you also need to be proud to share it with people. It will naturally develop with you and your business, so don’t let it be a blocker to you getting started. Let’s dive in and take a look at what your brand should be made of and how you can create it for your therapy business.
So, what your brand should be made up of…
Name – can you tie in something that means something to you?
Logo – incorporating the name and usually an icon that is recognisable
Strapline – elevator pitch. Narrow down a line or few words that define what you do and what you’re about
Colours – this will help the business become recognisable too
Values – what is important to you and in your business
Personality – stand out from the crowd and set expectations of your customers
Your brand needs to speak to your ideal customer. Defining who your ideal customer is can help with nailing down what your brand will look like too. It’s no good having a car repair garage with pink branding and flowers, unless you’re trying to attract a female audience.
Your values and personality should shine through and this is what people will connect with. When people connect and align with your brand and your brand values, this will build trust with them and lead to loyal customers who will come back time and time again.
Make sure you think carefully about the name of your business as this will stay with you. Have a search for possible domain names ready for when you want to build your website. If there is one that suits your business, they’re fairly reasonable to buy and then you can secure it before anyone else buys it. But you don’t want to be know as ‘the lady with the TheraPlate’ or ‘the guy with the Equissage rug’. Plus, the more therapies you include, the more confusing it will become.
Your strapline should be an elevator pitch style, few words that best describes what you do. It should be snappy and quickly get across the right information to your audience. Try to think of a selection of keywords and what people would search for if they were looking for a business like yours.
To create your logo, you’ll need to know how you want it to look, even if it only roughly. A mood board of colours will help narrow this down, but a graphic designer can always help bring your ideas to life. You will need to give them an idea of what you’re looking for though, even as a starting point.
Once you have all the different aspects of the brand, it will start to come to life and you’ll be able to see things more clearly. It will start to feel very real and your business will have a personality of its own. And it’s this you need to show to your customers!
If you have any questions or would like help with your business branding, please do not hesitate to get in touch. I’m always happy to help!
About Marketing Buddie
Marketing Buddie was founded by Becky Wardle with the aim of providing all round marketing services to equestrian, rural and country businesses. Drawing on her career within the equestrian industry, Becky has helped many businesses grow and develop through their marketing. From websites to branding, social media to digital marketing, Becky uses her knowledge to be a one stop shop for marketing, allowing businesses to keep everything in one place.